Quick answer: You achieve the best price with a realistic valuation, professional photos, and the right timing. In Eastern Switzerland, properties sell best in spring and autumn.
The problem
You want to sell your house or apartment. But how much is the property actually worth? Where do you list it? And how do you negotiate properly? Those who make mistakes here can easily leave tens of thousands of francs on the table.
When is the best time to sell?
In Eastern Switzerland, the market is seasonal. In spring and autumn, most buyers are searching. In summer and over the holidays, things are quieter.
Plan the sales launch for March or September. This gives you the highest demand and the best chances of a good price.
How do I find the right price?
A professional valuation is essential. Set the price too high and you scare off buyers. Set it too low and you give away money.
Here is how to proceed:
- Compare your property with similar sales in the region.
- Have an independent appraisal carried out.
- Consider the condition, location, and finishing standard.
What documents do I need?
Buyers expect complete documentation. Prepare the following documents:
- Land registry extract
- Building insurance certificate
- Energy performance certificate (GEAK)
- Floor plans
- Summary of additional costs
- Proof of completed renovations
Missing documents delay the sale and appear unprofessional.
How do I present my property at its best?
First impressions count. Most buyers decide online whether to schedule a viewing.
- Professional photos -- Invest CHF 500 to 1'000. It pays off.
- Home staging -- Tidy, neutrally decorated rooms appear larger and more inviting.
- Sales dossier -- All information bundled in a clean document.
- Video tour -- A short video significantly increases reach.
Where should I market my property?
Use multiple channels simultaneously:
- Online portals such as ImmoScout24 and Homegate
- Social media, especially LinkedIn and Instagram
- Local networks in Eastern Switzerland
- A professional real estate agent
How do I conduct viewings properly?
Show your property in the best light:
- Choose times of day with plenty of natural light.
- Ensure cleanliness and order.
- Prepare answers to typical questions.
- Let interested parties experience the rooms at their own pace.
How do I negotiate properly?
Know your bottom line. But remain open to fair offers. An experienced advisor can make all the difference in negotiations. And always have the notarized purchase contract reviewed by a professional.
Expert tip from Jessica: Do not forget the capital gains tax on real estate. The longer you have owned the property, the lower the tax. In the canton of St. Gallen, the tax rate decreases significantly with the length of ownership.
Conclusion
A successful sale requires preparation and the right network. Also read about how much tax applies when selling. Take the time to do it right. At Rüttimann Vision, we guide you from valuation to contract signing.